The Owners

Sarah Reed and Sandra Geronimo of Winterset

In 2015, owners Sandra Geronimo and Sarah Reed moved from Ohio to open this artisan collective. While visiting family in Winterset, they fell in love with the area. The culture of hospitality they found in the people they met, and the history of the jail, attracted them to settle here. Every day they work to extend the warmth that defines Winterset.

In January of 2019, Sarah was the recipient of the Madison County Chamber & Welcome Center’s “Volunteer of the Year” award for 2018.

The Location

From 2015 to 2020, 1st Avenue Collective was located in the old Madison County jail on 1st Avenue in Winterset. In April of 2020 it was relocated to the north side of the square in Winterset, near the Chamber of Commerce & Welcome Center and across from the historic Madison County Courthouse.

1st Avenue Collective in the Madison County Jail

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